Context

PMU has designed, developed and organised horse race betting since 1930, and in 2010 extended this to online sports betting and poker. 2010 was also year of major transition for the betting industry with the deregulation of on-line betting in France.

The context of market deregulation has strengthened the strategic dimension of international competitive intelligence provided by the Département Veille et Produits (DVP), which has chosen to use a collaborative intelligence software to improve the dynamics between information , future vision and action.

The DVP team prepares and disseminates summaries and analytical articles on the gaming market and occasional alerts based on events. These items are grouped and organized to an International Press (RPI) fortnightly publication, a 50-page document much appreciated internally.

The objectives of their approach are to inform decision making, power strategic thinking, provide a perspective on topics related to gaming market, transmit relevant information, decrypted and to put into perspective in time-frame adapted to audiences, alerts on development opportunities.

“I particularly appreciate how Elium (ex-Knowledge Plaza) combines the dynamics and the collective intelligence of social networks with a structured document database. This reinforces the impact and scope of our work.”

Monique Duizabo, in charge of Market Intelligence

Customer issues

In 2009, It was found that DVP’s work was widely recognized and appreciated but the distribution and ongoing exploitation was too limited. In addition, the department faced a growing volume of information processed. It was time to find a specific tool for collaborative intelligence, if possible based on the cloud (SaaS), to avoid overloading the internal IT resources, while ensuring totally secure access.

Benefits

Saving time for the collective production of the International Press Review (RPI)

The first benefit of using elium was to optimize and automate the creation of the RPI. Thanks to Wiki features, analysts write their papers, amend and validate directly on the platform. Based on the selection of analytical articles which constitute the RPI, a specifically developed export plug-in creates a file in which the items are organized and formatted according to the visual template adopted by the PMU.

Flexibility and re-use of information

Each piece of information (Article DVP, file, website, contact) is a content that can be enriched by tags, descriptions and comments. Users can assemble a selection of information and aggregate relevant content by themes, countries or markets.

Ease of access to information and research efficiency

For Users gain considerable time in seeking information and more fluid access to all the work. A user can search either by type of information, or a theme, or go directly to a relevant site operator, such as the site partygaming.com.

Collaborative and dynamic contribution

The contribution of different actors – experts, business, decision makers – can be done through different channels – email, bookmarks and reactions through public comments and private messages (with email too thanks to unified messenging).

Selective dissemination and custom alerts

Elium can create RSS alerts and subscribe appropriate recipients. The frequency and mode of receipt by email or by RSS is also customizable. Information is available in real time.