With around 1.5 million members, the Touring Club Switzerland is the largest mobility club in Switzerland.
Founded in Geneva in 1896, the non-profit association consists of a central club and 24 sections.
The club defends the free choice of means of transport and is a privileged interlocutor of the cantonal and federal authorities. For more than a century, it has been committed to the safety of all road users, through awareness campaigns and studies on the road infrastructure quality.
The collaborative intranet project origin was the desire to reactivate the old corporate network and reposition it as a collaborative work platform. Moreover, setting up of a platform for cross-functional work and exchanges (inter-department and inter-site) for internal and external collaborations was an challenge for the organization. A common thread during the project was the idea of actually creating a feeling of “One-TCS”.
Platform implementation objectives
- The reduction of silos,
- An incentive for transparency,
- A simplification of interactions,
- Collaboration between headquarters and sections,
- Complementarity and integration with the intranet for employees.
Human Resources uses the collaborative intranet to share information and advices, the Corporate Communication department to coordinate and exchange with the cantonal sections. On it, the Public Affairs division provides information on specific themes and political issues concerning various internal partners and sections.
Shared content mainly involves planning, information about marketing campaigns and internal reporting.
Launch & Benefits
The pilot phase lasted 12 months between 2015 and 2016. The launch took place in September 2016 at the same time as the relaunch of the intranet.
Several communications actions were used for the launch. Prior to the rollout, managers were made aware of the benefits of a collaborative platform through a Management Forum event. Employees awareness about the topic was raised through the “Zoom” internal magazine. During the official internal launch, a teasing campaign “Everything changes except the name” was broadcasted on the intranet, supported by a flyers distribution, articles in the organization magazine and even through lipstick messages in the bathrooms! Videoclips and video tutorials were produced and “Lunch & Learn” were organized on various company sites. Finally, a campaign of continuous testimonies (every two weeks) highlighted a feedback of the “do like me!” type to encourage people to use the platform.
Thanks to the good integration with the existing intranet, the communication during the launch and the responsiveness to answer questions, the platform made it possible to unload the Political Service by making information and documentation available in the Public Affairs area as part of an extensive national campaign. The exchanges between the head office and the sections are facilitated, so are transversal activities coordination and planning. As the use of the platform becomes more widespread, new uses are discovered and adopted. The platform administrator and the Communication Service are at the users’ disposal to facilitate the implementation.
Cover by Vanova, Creative Commons