Legal

Website cookie policy

1. What this policy covers

This policy explains the cookies we use on the Elium website (elium.com) and the choices you have. It does not cover the Elium platform that customers sign in to. For that, read the Platform cookie policy.

The company responsible for the data described here is:

  • Company: Whatever SA, trading as Elium
  • Address: Traverse d'Esope 6, 1348 Louvain-la-Neuve, Belgium
  • Company number (VAT-BE): 0889.962.726
  • Email: privacy@elium.com

Elium is based in Belgium. This website follows the General Data Protection Regulation (GDPR, Regulation 2016/679) and the Belgian Act of 13 June 2005 on electronic communications.

2. What a cookie is

A cookie is a small text file that a website stores on your device. It lets the site recognise your browser when you open another page or return later. Some cookies are needed for the site to work. Others are optional and only measure how the site is used.

We do not use cookies for advertising. We do not sell your data, and we do not share it with advertising networks.

3. Cookies we always set

These two cookies are needed for the website to work the way you asked it to. We do not ask for consent, because without them the site cannot remember either your language or your cookie choice.

CookieSet byPurposeRetention
cookie_consentEliumStores your answer to the cookie banner, so we do not ask again on every page1 year
NEXT_LOCALEEliumRemembers whether you chose English or French1 year

Both are first-party cookies. They stay on elium.com and no other company can read them.

4. Cookies we set only if you accept

We use Microsoft Clarity to understand how visitors use the website: which parts of a page people read, where they click, and which pages confuse them. Clarity records mouse movement, clicks, scrolling and the pages you open, then replays that back to us as a session. The recording carries a random identifier rather than your name, but it is still personal data and we treat it as such. We use it only to improve the pages themselves, never to build a profile of you.

Clarity is optional. If you reject cookies, we do not load Clarity at all, so it sets nothing and records nothing.

CookieSet byPurposeRetention
_clckMicrosoft ClarityA random identifier for your browser, so separate visits can be linked. It holds no name, email or address.1 year
_clskMicrosoft ClarityJoins the pages you open into one recorded session1 day

We also use PostHog to understand how the website is used across visits: which pages lead to a demo request, where people drop out, and which changes actually help. PostHog counts pages and clicks; it does not record your screen the way Clarity does.

PostHog is optional in the same way. If you reject cookies, we do not load it at all, and if you change your mind after accepting, we erase its cookies and stop counting straight away.

CookieSet byPurposeRetention
ph_phc_…_posthogPostHogA random identifier for your browser, so pages you open across visits can be joined into one journey. It holds no name, email or address unless you give them to us in a form.1 year

Two things about our PostHog setup.

  • Anonymous stays anonymous. PostHog can build a profile per person; we only let it do that once someone identifies themselves to us. Ordinary browsing is counted without a profile.
  • It talks to our own domain. PostHog is served through ph.kp-sandbox.com, a host we control, rather than PostHog's own domain.

Finally, we use Google Tag Manager. Tag Manager is not itself a measurement tool: it is a loader that lets us add or remove measurement tags without changing the website's code. The tags we load through it measure how the site is used, and may set Google Analytics cookies.

CookieSet byPurposeRetention
_ga, gaGoogle Analytics (via Tag Manager)A random identifier for your browser, used to count visits and see which pages lead whereup to 2 years

Two things about our Tag Manager setup.

  • Nothing loads before you accept. If you reject cookies, the container is never downloaded, so none of the tags inside it run.
  • We never grant advertising storage. Accepting the banner grants analytics storage only. The advertising permissions Google defines (ad_storage, ad_user_data, ad_personalization) stay refused, whatever a tag asks for, so tags cannot use your data to build an advertising profile. If you withdraw consent we refuse analytics storage too and delete the Google cookies.

Three things you should know about how we have set Clarity up.

  • We switch off the advertising part. Clarity can also set cookies that feed Microsoft's advertising profile of you (MUID, CLID, ANONCHK, MR and SM). Our setup refuses that permission, so those cookies are never set and no request is sent to Microsoft's advertising domain.
  • Microsoft decides how it handles the data it receives. For visitors in Europe, the contract is with Microsoft Ireland Operations Limited. Microsoft Ireland may pass data to Microsoft Corporation in the United States under Standard Contractual Clauses approved by the European Commission.
  • What you type is never recorded. Clarity hides the contents of input boxes and drop-down menus in every mode, and that cannot be switched off. Text you enter in a form does not reach Microsoft and does not appear in a recording.

5. Other services that receive data

Some pages load a service from another company. These services set no cookies, but your browser has to connect to them, so they do receive your IP address.

  • Plausible Analytics counts visits on every page. It uses no cookies, and it cannot follow you to other websites. Your data is processed in Germany.
  • HubSpot provides the form on our demo page. It receives what you type in that form, so that we can answer you, and your IP address. Our HubSpot account is hosted in the European Union. It sets no cookies on our site.
  • YouTube hosts the videos on a few pages. We load them through the youtube-nocookie.com domain, so YouTube sets no advertising cookies. YouTube still receives your IP address when the video loads.

6. How to change your choice

Select Cookie settings at the bottom of any page. The banner opens again and you can accept or reject.

If you reject after having accepted, we delete the Clarity cookies straight away and the recording stops. Withdrawing is as easy as accepting, and it costs you nothing.

You can also delete or block cookies in your browser settings. Every major browser explains how in its own help pages. Keep in mind that this does not tell us your choice, so our banner will ask you again.

7. Your rights

Setting optional cookies means processing personal data, so you have rights over that data. You can ask for access to it, correction of it, or erasure of it. You can also object to the processing, ask us to restrict it, and withdraw your consent at any time. Our Privacy policy explains each right and how to use it.

If you are not happy with how we handle your data, you can complain to the Belgian Data Protection Authority at autoriteprotectiondonnees.be.

8. Contact

If you have a question about this policy, write to privacy@elium.com.

Last updated: 30 July 2026.